
All photos: Camilla Fuchs
I’m Samantha.
That’s me cheering for Annie in the photo above. I’m a recent addition to the Las Olas surfcoaching crew.
I have coaching experience, but I’m always on a mission to understand what makes a truly great surfcoach. I asked some Las Olas guests and sister surfcoaches their advice and highlighted their responses below.

~ Mirian, gallery owner & las olas surfcoach, 4 years
“A great surfcoach listens to your needs, makes you feel comfortable, and knows you’re more capable than you think!”

Jessica, anesthesiologist & las olas guest
“A great surfcoach knows the ocean conditions, has the patience to meet students where they’re at, and has a passion for the sport.”

Mando, hotelier, boardshaper, & las olas surfcoach, 14 years
“A good surfcoach allows plenty of time for guests to process information. In other words, there’s no need to rush it.”

Anne, writer & las olas guest
“A good surfcoach has an almost psychic ability to know your exact level of comfort and push you out of it just enough so that you can improve.”

Cielo, surf shop owner & olas surfcoach, 10 years
“A good surfcoach has the empathy to understand how each person learns and adapts teaching skills so everybody can learn to surf.”

Kathy, pilates instructor & las olas guest
“A good surfcoach has excellent knowledge about the currents, waves, and swells, all while having fun with her students out in the water.”

Tiffany, biologist & las olas surfcoach, 13 years
“A good surfcoach is empathetic, passionate, fun, and doesn’t take themselves too seriously.”

Rachel, consultant & las olas guest
“Someone who motivates confidence by taking a genuine interest in surfing development through understanding personal goals and providing supportive feedback.”

Aynsley, mom, entrepreneur, & las olas head surfcoach, 15 years
“A good surfcoach remembers what it was like to learn to surf and holds space for a wide array of emotions.”

Carolina, film producer & las olas guest
“A good surfcoach is patient, non-judgmental, open, kind, a good communicator, sociable, generous with their knowledge, and stoked!”
It’s not everything that makes a great surfcoach, but it’s a good start!
This is a short list of qualities for a great surfcoach, but I already see a theme!
Let’s ride the wave of discovery together,
Sam
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